Editorial by Jeffrey Nowak

The Customer is not always right: When video game developers should ignore the demands of fans

The Customer is not always right: When video game developers should ignore the demands of fans

For me, a video game is a piece of art. It is the translation of the developer's vision into a digital medium. Just as the artist paints a picture, the developers code their game. Nobody in their right mind would walk into a museum and demand that a sculpture be modified to fit their whims, but a new trend has now emerged for video game fans to make demands of developers. They have, in some instances, employed bully tactics to get them to change the things that they do not like and the developers are caving. 

The most astonishing example of this would be the Mass Effect 3 controversy that occurred this past spring. Fans were upset over the ending of the game and went to the internet to voice their dismay. This is America, and people are free to state their opinions in many different ways. If they are unhappy they are free to write letters, post on message boards, and even picket the BioWare home office. Where I draw the line is when people get butt-hurt over a video games' ending and contact the Federal Trade Commission and the Better Business Bureau. I'm sorry, but the Better Business Bureau should be going after rogue roofers and not video game companies. Here's the crazy thing; like something out of the Sopranos, BioWare caved to the demands and agreed to expand on the ending in an upcoming DLC. 

Though not as major as a games ending, a similar thing happens in the realm of first person shooters. It doesn't matter if its Battlefield, Halo, or Call of Duty, people will flood the message boards complaining if one gun or weapon is better than another. If Dice designed the Famas to be a better weapon then the M16, then accept it. Don't get me wrong, if there is a glitch or an exploit that is not the developers intention, that it should be patched. The Modern Warfare "rock glitch" comes instantly to mind. What I am advocating is that the developers design their games, put them out and stick to their guns (no pun intended). I'm sick of reading that ‘Weapon A” needs to be nerfed and “Weapon B” needs a buff. 

This isn't tee ball where everyone gets a trophy and goes home happy. If you do not like the ending of Diablo 2, then skip Diablo 3. If you do not like what BioWare did with the ending of Mass Effect 3, then feel free to boycott their next project. Besides, game developers should be making game add-ons, expansion packs, and sequels. They should not be spending their resources going back and redoing endings to appease the anonymous posters on message boards. 

I have written about how much I hate the Star Wars prequels, but under no circumstances would I ever ask George Lucas to stray from his vision and change them. One thing that Highlander 2: The Renegade Version has taught us: just because something gets redone, it’s not always a good thing. When video game manufacturers are forced to change their games after they are released, it takes away from their creative integrity. Because of BioWare's actions, we are now entering a slippery slope. Now that they have caved on the ending of Mass Effect 3, and the people responsible are emboldened, what will they be forced to change next?


Jeffrey Nowak is a VOG Staff Writer.

Editorial by - 6/2/2012 12:45 PM466 views

Comments

vandalous
vandalous
6/3/2012 3:45 PM

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Good points. What I don't like is when people bring in legitimate consumer protection sites like BBB or the FTC over the perceived quality of a game. They're around to prevent fraud, not to QA the writing process.

I'd rather the protection entities be engaged to investigate whether software publishers are releasing broken products that require a release-day patch just to make it playable. That trend is quite disturbing.
ShaneAlenko
ShaneAlenko
6/2/2012 8:42 PM

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I always feel so torn over this issue. On one hand, I'm with the people that think the ending is pretty much garbage the way it stands. Yeah, you can infer some things from what is pretty much accepted as the canon ending (red + breathing), but if those theories turn out to be true, then the game asks for a huge stretch of your imagination for those last 10-15 minutes of playtime, pulling things out of it's butt that never existed or were talked about until that last little bit of the game. On the other hand, I think some "fans" have gone way overboard with their crazy actions that you've mentioned above.

In knowing that the endings were changed from what they originally were supposed to be (as has been confirmed in interviews and even the fancy art book), I don't think you can really call what was put out in the final product a creative vision. I *do* believe that it was the right decision changing the endings to what we have now, because it could potentially continue the series in ways that fans could appreciate more (the original endings involved everything being wiped out by dark matter or having civilization get harvested by reapers to try and stop the dark matter problem, both of which leave hardly any wiggle room to continue the series in a familiar space, so to speak). I just don't agree with the execution, which BioWare is supposedly fixing, which is great. Sometimes, mistakes are made that need owning up to by the creators, and I think they realized that sometimes it's okay to be vague and sometimes you end up being so vague, it's confusing.

The conspiracy theorist in me doesn't think they caved in at all, actually. They probably had something planned like this and all the complaining made them decide to push it up in the DLC ladder. Anyway.

The important thing is that their craptastic ending, their decision to fix it, and the possible fallout/praise from the Extended Cut really has *NOTHING* to do with the 99% of the game before the last 15 minutes. And it doesn't tarnish the series, either. I feel to believe that the ending ruins everything means you didn't get the journey, which is always the most important part.
TigerClaw
TigerClaw
6/2/2012 1:42 PM

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I had no problem with ME3's ending even if all 3 endings looked the same. But I kinda see why the fans are pissed. Anyways, Whats done is done and the developers need to keep there creative integrity when it comes to storytelling in videos games and stick to there guns. I enjoyed ME3 all the way throughout despite how it ended. The important thing to me was the overall experience playing it.
act_deft
act_deft
6/2/2012 1:49 PM

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I do get why fans would get pissed at the ME3 ending.
But the thing is they feel entitled to bitch and moan like if the whole game was terrible.

Most of the comments are like "Oh the game was great, but WAHHH THE ENDING WAS HORRIBLE. BIOWARE SUXS"

By the way, people complaining about the ending gives me a really worrying feeling about people not using their imagination and not being creative. They could pretty much use the time they have been complaining to make their own conclusion about what happened, make theories that may appease their head-canon and probably others' as well.
Auspher
Auspher
6/2/2012 10:20 PM

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Yeah, I did hear the whole bit about the original ending being leaked. I don't think that should have pressured them into completely redoing the ending, though. New albums by music artists leak all the time, and do they go and change the albums completely? No. They put out the original product that they put so much work into.

But I am happy that Bioware at least had it in them to make a new DLC ending for the fans. While you can argue the fact that they shouldn't have to do this, it only shows how much the people at Bioware care, which is nice to see from a gaming company.
CloverNikon
CloverNikon
6/14/2012 3:57 AM

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Back in the day, I used to play games on my C64. They would cost around $40 for big name games at the time. Occasionally I got a game that just finished with little to no story at the end or just ended. My mum would go off her nut about lazy programmers and writers but I just went, well it was fun, let's ply that again. It would never had ever crossed my mind that I should complain, best thing I would do if a particular game company way making games with crappy game play or crappy storylines, then I just wouldn't buy their games. I think gamers that go as far as they do over the ending of a game to be changed need to really get their priorities in order.
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